Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics (Lufee.com)

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Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics
Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY today. Yahoo said: Click Forensics will allow advertisers to securely share relevant account information, such as site-side click behavioral data, with Yahoo!. Industry analysts like Dr. Tuzhilin have said that data such as this is helpful in identifying poor quality traffic, including click fraud. With this deal, Yahoo! is the
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