NPR's New Platform (Lufee.com)

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NPR's New Platform
Maria Thomas explains how National Public Radio's national podcasting effort is changing the business model at the public radio system. Last year, the national arm of public radio launched a podcast network that brings together podcasts of existing radio shows as well as original broadcasts from NPR and local stations. These podcasts were downloaded 9 million times between August and December and have attracted a sponsor, the Acura car brand.
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